Below is a diagram I created to show the flow of data. The idea was to combine activity data from sport and well-being apps, GPS, and the existing retailer app's data points i.e. purchases, favorites, browsing history, etc. These additional data points would allow a more customized in-app experience as well as allow for more targeted SMS, push, and e-mail marketing offers. (Class Project)
Product Flow
iPhone X App Mockup - Click to see walk thru video
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