Responsibilities: content creation, design approval, Marketing Automation (Pardot)



Responsibilities: content creation & writing

Event & Content E-Mail

Case Study Promotion

Newsletter E-mail

Training (targeting prospects who have shown interest)

Our primary goal for the company's new e-mail design & content was to increase the click through rate (among other metrics). I worked with Anderson Creative to develop more eye catching e-mail templates that can be reused with minimal modifications to keep the brand identity.